Blog #7 Part 2

This is a system from UTube technology that allows you get get televison content from the home PC on the left  directly to your television in another room in the house.  How is that for convenience and for picking your own content from the internet any time or day of the year to watch what you want to watch!  The Five C's from Lotz's book are: (1) Choice and this means that you as a consumer have the internet at your disposal to have the choices to watch what you want; (2) Control is you can decide when and where to watch a program of your choosing (time); (3) Convenience is being able to just simply put find what you want and watch it; (4) Customization is controlling what you watch; and (5) Community emerged when digitalization occurred and the user has other folks that have the same taste in television programming and this has led to more online companies to fill this niche as part of the long tail of distribution and revenues (Lotz, 2007, p. 245).  Another example comes from an article from the New York Times and they discuss a man that does not have cable and he subscribes to "PlayOn" a software download through his XBox for only $40.00 compared to $100.00 or more a month that his coworker's pay (http://www.nytimes.com/2010/03/11/garden/11tv.html?sq=webtelevision&st=cse&scp=1...)