Friday, March 12, 2010

Social Class is used on Social-Networking Sites

Anna Owens started using MySpace while she was attending college to keep in contact with old friends from high school that didn't go to college afterwards.  After Ms. Owens graduated from college she felt that she w2as too old for MySpace and quit using the social-networking site altogether (CNN).  When she turned 26 years old she started to use FaceBook and stated in her opinion that Facebook is often used by blue-collar or part-time workers and it seems to motivate them and keep their interests (CNN) In a recent research study by "Nielsen Claritas found that people in more affluent demographics are 25% more likely to be found on FaceBook, while the less affluent are 37% more likely to connect on MYSpace" (CNN).  i was really surprised that social status may determine which networking site an individual would likely participate in.  They also stated in this article that 23% of Facebook participants earn more than a $100,000 a year versus 37% of MySpace participants earned less than $50,000 a year.  Twitter and LinkedIn are even substantially higher end in the annual income scale where most users are white-collar workers that make well over $100,000 a year (CNN).  Facebook was created at Harvard University and was limited to selected college students before the site went public on the internet in September, 2006 and; Facebook is considered the ghetto of social-networking sites (CNN).  It was also found that multiracial college students that used Facebook compared to MySpace tended to make more contacts and friends that were white-affluent or upper-middle class ethnic individuals (CNN).

1 comment:

  1. Wow Facebook helps people keep their interests? I find myself agreeing with this because some people may like to upload their work or may find support via Facebook. I met a student from Wayne State on Facebook who got his Animation degree at an animation school. Just talking to him and planning videos just keeps out spirit up whenever we are feeling discouraged.

    The research you did on this aspect of our assignment is very in-depth. It's interesting to see that 23% of Facebook participants earn a high income.

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