Non-Profit Organizations

Facebook is a social-networking site that a lot of non-profit organizations flock to because the costs are much lower and can reach a wider-diverse audience (Wall Street Journal).  Facebook has been experimenting to sell charity gifts to users and the money will go to 4 groups: Kiva, Project Red, The World Wild Life fund, and toms shoes.  Some social-networking sites have been the key to fundraising for disaters like the recent haiti earthquake, and recruiting other organizations to donate their manpower (Doctors Without Borders) to help the haitian people 9http://cnn.site.printthis.clickability.com/pt/cpt?action=cpt&title=Social+networks/02C+tex...).  The Red cross raised $5 million dollars for the haiti earthquake victims compared to all money donated by all charities using mobile textings in 2009 by an additional &1 million dollars more (CNN).  Red Cross uses facebook, Myspace, and especially Twitter to raise money for castrophies, like the California mountain fires in 2007 (CNN).  In addition, they have their own Red Cross blog networking sites and an online newsroom on Facebook, Flickr, and YouTube that is constantly updating the disater relief and responses, too (CNN).  This is also part of the "Long Tail" because this is a seperate niche that reaches millions of more people than otherwise would with television commercials alone.